Understand
We learn how your business operates, where friction exists, and what success should look like before deciding what should be built.
Business Discovery
Workflow Mapping
Friction Audit
About Us
Technology built
around how you work
Adapt Create & Thrive (ACT) is an Austin, Texas technology company founded in 2026. We design and build custom websites, CRMs, client portals, booking systems, and integrations for growing businesses.
Most of our clients are owner-run businesses like event venues, boutiques, photographers, dental practices, and restaurants. They had outgrown handwritten paperwork, scattered spreadsheets, and tools that don't talk to each other. We start by learning how the business actually runs, then build the system that fits it, not the other way around.
Much of our work is bilingual in English and Spanish, and we stay on after launch to support and improve what we build.
A
Adapt
We meet your business where it is and shape the technology to your process.
C
Create
We design and build the systems you need: sites, CRMs, portals, booking, and automation.
T
Thrive
We stay with you after launch so the system keeps up as the business grows.
Alex Alonso
Founder
Alex founded ACT after 22 years at Dell Inc., bringing enterprise experience to the systems small and growing businesses depend on.
- Based in Austin, TX
- Est. 2026
- Years of founder experience at Dell
- 22
- Client websites live
- 8
- Custom CRMs & dashboards
- 3